While Hadoop and relational databases have their purposes, SQLstream thinks companies can also benefit from analyzing data as it comes in.

While NoSQL databases have had their share of interest in recent years, that doesn’t mean developers should rule out running SQL queries to get insights in to large amounts of data flowing in real time, and do so without spending an arm and a leg.

CEO Damian Black made the pitch for this streaming approach and talked about its Total Cost-of-Performance relative to RDBMS and Hadoop-based approaches at GigaOM’s Structure conference in San Francisco.

CEO Damian Black speaks about the total cost of performance @ GigaOM Structure

CEO Damian Black speaks about the total Cost-of-Performance @ GigaOM

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